In recent years, Liverpool’s brand worth has increased dramatically.
After being negatively damaged by the epidemic in the May 2021 report, where the Reds were ranked sixth, Liverpool’s brand worth has increased by 31% in the previous year, to £1.1 billion, a figure that now surpasses Manchester United’s, which has seen its brand value plummet by 11% in the last year.
The rise of Liverpool in comparison to Manchester United’s has been fueled by the Reds’ on-field success and United’s lack of comparable on-field accomplishments, despite the fact that United has never finished lower than third on the list since Brand Finance experts began collecting the list.
Liverpool’s brand value increased by 3.9 points this year, more than any other club in the Top 10, according to Brand Finance’s data. Their brand value reached a score of 92.9, obtaining an AAA+ brand grade, and increasing by 3.9 points this year – more than any other club in the Top 10.
According to the Brand Finance report: “This is partly due to the club’s clear and positive reversal of ownership following the ESL (European Super League) debacle, but it’s also due to the strong league and cup performances – Liverpool have played in every game possible in 2021/22 as they won England’s two domestic cups and reached the Champions League final for the third time in five years. In English football, the club is also likely to be considered as innovative and having a high reputation.”
Two of the teams above Liverpool, who are presently in the fourth position in the table, have posted comparable, albeit somewhat higher, figures. Barcelona and Manchester City, both valued at around £1.1 billion, are in a close race with Liverpool. Real Madrid has reclaimed the top spot, with the Reds’ Champions League final opponents this weekend having a £1.3 billion brand valuation.
Bayern Munich, Paris Saint-Germain, Tottenham Hotspur, Chelsea, and Arsenal round out the top ten.
Every year, Brand Finance, a brand valuation consultant, puts 5,000 of the world’s most well-known brands to the test and produces roughly 100 reports ranking brands across a variety of industries and nations. The annual Brand Finance Football 50 rating includes the top 50 most valuable and strongest brands in the football business. This value, created by professional accountants in accordance with ISO brand valuation guidelines, attempts to estimate the net economic gain that a brand owner would receive if the brand were licensed on the open market.